I went to bahairapparent.com to see what if anything was happening at that site. The Domain name has been purchased by another company. Anyway in looking at the site. I saw the following:
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Try out a custom-made hair system, and get all of the additional services/benefits listed above, for only a few dollars more than you might be paying now. How much? Only $225 for a top-of-head system or $325 for full cap (Up to 6" hair length.)

No strings attached. No small print or hidden fees (well, shipping might be a little extra.) Just get started right now by sending us a unit to duplicate, or order our custom fitting kit. Then when you’re ready to order, tell us about this page (or use the secret phrase “I want better service”) and we’ll immediately apply the discount so you’ll only pay $225.
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I thought the price sounds good for a full-cap especially if it comes cut in. So I wrote about it. I get an answer back that says you have to agree to buy 12 of the full-caps over a years time to get that price. The ad doesn't say that. I would be interested in how others read this ad. I think if this is just a come on that is no better than what they are "supposedly" fighting against.