Glad to hear you guys are still here and still wearing after that bad experience as newbies. I am sure it caused a few less robust people to ditch the whole idea of hair replacement and just shave.

The dynamics of BA's old forum would make an interesting Ph.D topic for a psychology student. He really was able to generate a remarkable loyalty in some of his customers, to the point where they would turn on anyone who went "off message" and savage them, no matter how valid their complaints were. All very "Lord of the Flies". Interestingly, all those cheerleader types have disappeared without trace now.

With hindsight, I reckon that barrack room atmosphere was part of BA's secret. A lot of guys are uneasy about resorting to a wig in case they are thought of as vain or unmasculine. They actually got comfort from all the swaggering, bible-bashing, homophobia and bragging about martial arts - like they were buying the wig from the boxing coach.