Hi T,
Thanks for being a loyal customer for so long. We offer low profile Super Tape. It's no shine and it's great. It doesn't matter which side you use. Practically speaking it's easiest to place the side without the the lettering on the lace or skin base. Once you have the tape in place then remove the paper backing with the lettering. If you're using the roll tape then place the side without paper on the lace and remove the paper backing once it's in place.
Regards,
John