Hi foras,Have you given it a wash /shampoo yet? They usually look darker than what you might expect when they first arrive.... it lightens over time, from repeat washings and sun exposure [oxidation]. Sometimes an easier solution at the start [if you have shampooed it and it`s still too dark/deep for your liking] is to simply add some colouring mix to your growing hair to deepen it so it matches the system .... Loreal do a good range of hair colouring products for men and women, available widely. It may advise you on the pack to leave it on/in for say, 20 minutes.... if you only want to go marginally darker, just try 10 minutes first, rinse it out, dry your hair and see how it looks....you can always re-treat it if you need to go deeper.