It seems to be pointless to speculate what is happening or what is going to happen, based on information supplied by BA.
Time after time (over the last few weeks) he has made promises and then broken them or handed out an explanation, well after an event, that contradicts what he was saying at the time.

I have noticed that at no point has he used the word 'SOLD' or 'SELLING' in reference to his business. He talks about it being 'taken over' or 'transferred'.