What ACTUALLY happened was that 5 people were targeted who DID care, some of whom were high profile people that had specifically stated that they chose not to reveal the fact that they wore replacement hair.
A blog was created that went in to great detail about where they worked, where they lived, what their experiences were and very personal information that each of them had shared (thinking it was confidential and of benefit to the selected members of the forum) was then published, together with links to their Facebook pages and websites.
No reasonable person could condone that type of underhanded spitefulness or not conceive that it might hurt someone.