I saw nothing extraordinary in the video--- it's really just guys with pieces that are designed (fit, shape, density, color, etc.) and attached well. Plus no doubt they are lighting the shots just right and they guys likely have some makeup, etc. on. Hairclub has very impressive photos and video ads out there too. This whole talk about natural / European hair is a diversion. As others have said, there is nothing there that can't be achieved with Toplace or other good ones that cost much less with a little effort and, often, help from a good stylist.