semprecapelli
You are SO right that 'Swiss Lace' is just a generic term and not an indication or guarantee of what you might receive.
Thats why I was really hoping someone would have done a side-by-side comparison as both companies are now claiming to have finer Swiss Lace, but this claim depends upon the thickness of their ordinary Swiss Lace.
In your experience do you think retailers would be forthcoming giving customers the numbers which indicate the used thread and the hole amount per square inch?
Also, do you think its better to have more or fewer holes per square inch?

FredTJ
Are you referring to posts made as of today, or much older ones?
There are posts there from people having received the thinner lace just this week and BA claiming he has it 'nailed'?
I have no idea what the quality of their previous lace was, so claiming the new batch is thinner & better means nothing to me.