(04-20-2011, 12:42 PM)JRob Wrote: Silicones are key to protecting the hair. Silicones act as a substitute for the missing cuticle, locking in moisture and protecting the hair from the outside as well. They are the primary ingredient in hair serums that are formulated to protect hair from the intense heat generated by hair straightening flat irons. Without a strong layer of protection 300-400 degree heat can easily fry hair even if the cuticle is still attached.

JRob, great info. I've just started using your silicone spray regularly and it does extend the "newness" of the piece.

Silicone is essential for keeping your piece looking good.

This should be part of everyone's daily routine.