It all depends on SEO (search engine optimization). SEO is usually based on 3 things; the age of the site, the content of the site and many times most importantly the number of back links that the site has. Back links are just links to the website. A link from an authoritative site (a site that google considers professional with original material and large visitor base such as wikipedia or facebook) is ranked higher than a link that's a random comment on some site (however that still counts as a link). All these back links are checked by the Google bot. So for example if you search "hair systems" on Google in Canada/USA h a i r d i r e c t is first, it has about 55,000 back links. Toplace on the other hand has only 172 back links. SO everyone can contribute, by posting a link to Toplace.com, and over time it will climb the ladder. I've been doing Internet marketing since a young age, but I'm not expert in SEO and don't really that much about it. But if you can master there's potential to make millions lol