The plan for the wax is going to be a medium "flexible" hold, something that appeals to a wider market.

Waxworks is great stuff....no need to try to reinvent the wheel there, but as good as it is it has very specific characteristics which might not appeal to quite as many people as something a bit more conservative.

I have a couple of waxes and putty's that I like as far as hold, look, feel, etc., but they kill the hair unless I add a drop of the serum, and then they work almost as well as Waxworks for keeping the hair moisturized.

So for now I'm going to start with a medium hold gel and a medium hold wax, then later on look into doing some more specific formulations.