I used it this weekend and the dark ash blonde is exactly my hair color. kinda pricey though, but worth it.

I wont be needing box dyes anymore YAY

It’s an excellent product--especially in summer when the sun oxidizes your hair and you need to restore the color. I know the owner of the company, Ian Gavet, and he’s the most experienced man you’ll ever find regarding hair coloring. He’s worked for several major hair products companies and he really knows his stuff.