He was involved with Toplace up to about 2 yrs. ago...he left to set up his own company. Read the thread just down the page there posted by John [``Time to set the record straight about Gary Cross`` ] ...it will answer your questions.. from what I have read, `BA` stands for `Born Again` as he had/has some religious leanings etc. I don`t know the man apart from what I have read here ....many people who dealt with his new company [s] have posted very negative feedback..... it seems to be a very `deep` story, as the man seems to have acted totally out of charachter to what he used to, and it`s not my place to pass any comments negative or positive on him, as I never had any dealings with the chap.....just answering your enquiry... Paul.