Yeah, I remember him saying that he wanted a husband & wife team to help with the processing of the ordering etc.
But subsequently he's 'implied' that he wants to 'get out of of the game, 18 hours a day, 24/7'.
Reading between the lines, I think you're right LTB.
It will be a change of name & front person.
I've read on this forum that there are restrictions preventing him from selling from the USA, so this will also aid him in circumnavigating that.