He narrated the wearing & purchase history of his victims, from beginning to current day, quoting their usernames (as well as real ones) on this & BA's forum.
He took text directly from comments made on both these forums quoting the specs of the pieces and problems & plus points they had experienced.
3 of the 5 victims I'd never heard of before (or at least didn't recognise their usernames) presumably because they not made posts since I'd been using the forum (approx 2 years).
Some of these people were customers going back to the days when BA was associated with Toplace.

The most telling thing was that ONLY people who had made it known that they kept their wearing confidential were targeted.
Looking at their old posts, some of them were specifically asked (by other members) whether they kept it a secret or not. Likewise, some of the pictures used in the blog were also specifically asked for in the forum.