Back2natural is not market by another company,
We reformulated and improved the product as you can gather by the responses.
The price increase is due to two factors:
I.
We never had a price increase for 9 years and continually absorbed the increased costs of raw materials and components such as tops, bottles cartons etc.

2.
The re-formulation involved removing all suspicious chemicals such as Methyl Paraben, Propyl Paraben, Triethanalomine and replacing them with more natural and other harmless ingredients that improved the function of the color pigment.
And as for the comment that the price is increased by 150%, that is absurd and untrue , the actual increase is 25% or the equivalent of 3% per year over 9 years.

We feel acceptable with a new improved formula as well.
You will see that Color Balance has not increased in price, we are using our original, and best, leave in conditioner formula and will absorb the costs of this product for sometime to come.
Back2Natural has a couple of new shades and has descriptions that should make it easier to choose your color. The updated website has a shade chart incorporated in it to help also.
We are still the gold standard when it comes to 'harmless restoration' of color in hair pieces. I am more than happy to advise or discuss your color needs and can be reached by phone or email.
Kind regards to all,
Ian Gavet